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Explaining pro-environment consumer behavior in air travel

Marcel van Birgelen, Janjaap Semeijn and Pia Behrens

Journal of Air Transport Management, 2011, vol. 17, issue 2, 125-128

Abstract: Some airlines and airports have begun offering a voluntary carbon offsetting service. This article examines the behavior of passengers with respect to their preparedness to compensate for CO2 emissions. Responses from an online-survey of air travelers suggest severity, self-perception, and importance are positively related to willingness-to-compensate. How passengers perceive their self-effectiveness in reducing CO2 emissions does not affect willingness-to-compensate, but influences likelihood of compensating directly.

Keywords: Pro-environment consumer behavior; Voluntary carbon offsetting; Theory of planned behavior (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (20)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:17:y:2011:i:2:p:125-128

DOI: 10.1016/j.jairtraman.2010.12.013

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