The market potential of all-premium class services on medium haul leisure routes from Germany

Sven Maertens

Journal of Air Transport Management, 2011, vol. 17, issue 3, 181-186

Abstract: In this paper, we analyse the potential demand for premium products on medium haul leisure routes, which is currently not met by appropriate supply. More precisely, we discuss if all-premium class services targeting the wealthy tourist could be viable on such routes. In a case study approach, we estimate potential costs, average ticket prices and demand for hypothetical all-premium class operations between Germany and Spanish islands Majorca, Gran Canaria and Tenerife.

Keywords: Leisure airlines; Premium airlines; Airline operating costs; Airline business models (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:17:y:2011:i:3:p:181-186

DOI: 10.1016/j.jairtraman.2010.12.007

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