Consumer attitudes toward in-flight shopping

James J.H. Liou

Journal of Air Transport Management, 2011, vol. 17, issue 4, 221-223

Abstract: This study examines the relationship between perceived risk, perceived value, convenience and attitudes toward in-flight shopping and behavioral intentions using a sample of international air travelers in Taiwan. The results suggest that both perceived value and convenience have significantly positive effects on attitude, but the path between perceived risk and attitude is not significant. In addition, the findings also demonstrate that attitude has significant effects on customer intention. Specific theoretical and managerial implications are discussed at the end of this work.

Keywords: In-flight shopping; Customer purchasing behavior; Airline revenues (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969699711000329
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:17:y:2011:i:4:p:221-223

DOI: 10.1016/j.jairtraman.2011.02.013

Access Statistics for this article

Journal of Air Transport Management is currently edited by Anne Graham

More articles in Journal of Air Transport Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().