What drives passenger loyalty to traditional and low-cost airlines? A formative partial least squares approach

Mikulić, Josip and Prebežac, Darko
Authors registered in the RePEc Author Service: Josip Mikulic

Journal of Air Transport Management, 2011, vol. 17, issue 4, 237-240

Abstract: Based on a case study involving passengers from Lufthansa, Croatia Airlines and Germanwings, we examine the determinants of passenger loyalty among users of traditional full-service airlines and of low-cost carriers. In particular, using formative modeling the study analyzes the effects of service quality and price on carrier choice and loyalty.

Keywords: Customer loyalty; Low-cost airlines; Formative modeling (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:17:y:2011:i:4:p:237-240

DOI: 10.1016/j.jairtraman.2010.09.005

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