Promoting passenger comfort and wellbeing in the air: An examination of the in-flight health advice provided by international airlines

Lucy Budd, Adam Warren and Morag Bell

Journal of Air Transport Management, 2011, vol. 17, issue 5, 320-322

Abstract: Cases of airline passengers developing deep vein thromboses and contracting infectious diseases during flights have led to airlines' provision of in-flight customer health advice coming under increased scrutiny. By means of a manifest content analysis of the information provided in 50 international airlines’ in-flight magazines, this paper examines the nature and presentation of the health advice that is supplied and comments on the different approaches individual airlines adopt.

Keywords: Air passenger health advice; In-flight magazines; International airlines (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:17:y:2011:i:5:p:320-322

DOI: 10.1016/j.jairtraman.2011.02.015

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