Evaluating frequent flyer programs from the air passengers' perspective

Martín, Juan Carlos, Román, Concepción and Raquel Espino

Journal of Air Transport Management, 2011, vol. 17, issue 6, 364-368

Abstract: Frequent flyer programs are used as a common strategy in the airline industry. They can be defined as a service quality attribute that consists of some redemption of free flight miles and can determines the selection of airlines. It has been argued that they can act as an entry barrier, but limited attention has been paid to assessing the impact of this strategy on passengers’ perceptions of service. They are generally part of broad airline service quality parameters and thus can creates dilemmas for airline managers, passengers and regulators regarding their added value, costs and competitive effects on industrial organization.

Keywords: Stated preference techniques; Frequent flyer programs; Airlines service quality (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:17:y:2011:i:6:p:364-368

DOI: 10.1016/j.jairtraman.2011.02.008

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