Student’s vacation travel: A reference dependent model of airline fares preferences
Anna B. Grigolon,
Astrid D.A.M. Kemperman and
Harry J.P. Timmermans
Journal of Air Transport Management, 2012, vol. 18, issue 1, 38-42
Abstract:
This article reports the results of student vacation travel choice analysis using a reference dependent model of airline fare preferences. Findings suggests, as expected, that the preferences/utility decreases with increasing levels of cost. The evaluation of the airfare, however, becomes significantly more critical in the regime were low-fare airlines are more expensive than the regular airlines, meaning that price sensitivity for low-fare airlines is higher in this case. Part-worth utility functions for airfare as part of a more general portfolio model of vacation decisions of students suggest that indeed a reference dependent model captures such regimes in utility space.
Keywords: Reference dependent model; Low-fare airlines; Portfolio choice (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (3)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:18:y:2012:i:1:p:38-42
DOI: 10.1016/j.jairtraman.2011.08.002
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