A business analysis of XL Airways: What lessons can be learned from the failure?

John Parton and Tim Ryley

Journal of Air Transport Management, 2012, vol. 19, issue C, 42-48

Abstract: This paper investigates the non-financial features of an insolvent UK charter airline operator, XL Airways. The airline case study is analysed using a strengths, weaknesses, opportunities and threats (SWOT) framework covering two contrasting time periods of business performance; a prosperous period in the company's history and a period just prior to insolvency. The assessment is based on semi-structured interviews with former management personnel at XL Airways. Some fundamental internal differences at the airline between the two time periods are demonstrated, including organisational inefficiencies and a lack of business focus, suggesting their external threats, although important, may have not been solely to blame for the failure.

Keywords: Charter airlines; Airline business strategies; Airline insolvency (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:19:y:2012:i:c:p:42-48

DOI: 10.1016/j.jairtraman.2011.12.008

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