Key drivers of consumer purchase of airline tickets: A cross-cultural analysis

Carla Ruiz-Mafe, Silvia Sanz-Blas, Blanca Hernandez-Ortega and Meike Brethouwer

Journal of Air Transport Management, 2013, vol. 27, issue C, 11-14

Abstract: This paper considers drivers of online airline ticket purchasing behaviour, and analyses the influence of attitude, subjective norm and perceived behavioural control on such decisions in two cultures. A number of hypotheses are examined using a sample of online shoppers in Spain and The Netherlands. We find that perceived control, subjective norm and attitude positively influence airline tickets online purchase intention in Spain, but in the Netherlands attitude is the key driver.

Keywords: On-line sales; Airline tickets; Online consumer behaviour; Airline marketing (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:27:y:2013:i:c:p:11-14

DOI: 10.1016/j.jairtraman.2012.10.010

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