Short haul business travel in the European Union: a segmentation profile

Keith J Mason and Richard Gray

Journal of Air Transport Management, 1995, vol. 2, issue 3, 197-205

Abstract: Business travellers tend to be charged a premium for the air services they consume due to the nature of demand, and therefore represent a potentially high source of revenue to airlines. Airlines are keen to secure and maintain executive travel business. The research investigates the short haul business air travel market in Europe, using a conceptual benefit segmentation model that addresses the industrial nature of the market. Three distinct market segments are identified; the schedule driven segment, the corporate cog segment, and the informed budgeter segment. A profile of these market groupings is given and implications for marketing strategy discussed.

Keywords: business travel; European Union; airline marketing; segmentation (search for similar items in EconPapers)
Date: 1995
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:2:y:1995:i:3:p:197-205

DOI: 10.1016/0969-6997(96)00006-3

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