The relationship between airport image, national identity and passengers delight: A case study of the Malaysian low cost carrier terminal (LCCT)

Ahmad Azmi M. Ariffin and Mohd Fahmi Yahaya

Journal of Air Transport Management, 2013, vol. 31, issue C, 33-36

Abstract: This study examines the relationship between airport image and passengers delight in the context of a low cost carrier terminal in Malaysia. It also seeks to investigate the moderating effect of the airport's national identity on the predicted relationship between the two main constructs. The research, involving 200 passengers (foreign tourists), employed Hierarchical Moderated Regression as the main method of data analysis. The results revealed that there is a strong positive relationship between the airport image and passengers delight, and that national identity helps strengthen the relationship of the main effect.

Keywords: Airport image; Passengers delight; National identity (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969699713000318
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:31:y:2013:i:c:p:33-36

DOI: 10.1016/j.jairtraman.2013.02.005

Access Statistics for this article

Journal of Air Transport Management is currently edited by Anne Graham

More articles in Journal of Air Transport Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().