Customer value of purchasable supplementary services: The case of a European full network carrier's economy class

Andreas Wittmer and Edward Rowley

Journal of Air Transport Management, 2014, vol. 34, issue C, 17-23

Abstract: There is a general trend in the airline industry to try to find ways to generate ancillary revenue by offering additional or unbundled services. Low-cost carriers in particular are known to offer unbundled services, but only a few network carriers have started to unbundle their services and seek ancillary revenues. Meanwhile, others do not attempt this, due to a possible negative impact on customer perception and their brand image.

Keywords: Airlines; Customer value; Services; Ancillary revenues; Unbundled services (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:34:y:2014:i:c:p:17-23

DOI: 10.1016/j.jairtraman.2013.07.002

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