 Flying Australia–Europe via China: A qualitative analysis of the factors affecting travelers' choice of Chinese carriers using online comments dataYi Gao and Tay T.R. Koo Journal of Air Transport Management, 2014, vol. 39, issue C, 23-29 Abstract: Recently, Chinese carriers entered the Australia–Europe route, a market currently served by several established airlines. The paper aims to explore and identify the contextual factors affecting the choice of China-based carriers for long-haul travel. The paper's innovation is in the way it uses the online comments made by readers of an aviation news article. In doing so, the paper highlights the advantages and limitations of such a data source and the full range of positive and negative perceptions about Chinese airlines as recorded by potential and actual travelers. This study highlights that in order to understand flight choice, it is worthwhile to consider the conventional itinerary choice factors in the context of the socio-cultural and historical influences. For researchers, the paper provides some evidence that air travelers apply compensatory decision rule in making airline choices. This supports the validity of the assumption of random-utility based choice models used in the study of air travel behavior. Keywords: Air transportation; Qualitative analysis; Content analysis; Airline choice; Chinese aviation (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:39:y:2014:i:c:p:23-29 DOI: 10.1016/j.jairtraman.2014.03.006 Access Statistics for this article Journal of Air Transport Management is currently edited by Anne Graham More articles in Journal of Air Transport Management from Elsevier |
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