 The transformation of a legacy carrier – A case study of Turkish AirlinesMehmet Erkan Dursun, John F. O'Connell, Zheng Lei and David Warnock-Smith Journal of Air Transport Management, 2014, vol. 40, issue C, 106-118 Abstract: This study examines the metronomic rise of Turkish Airlines into a global carrier in the period following domestic deregulation and part privatisation. Using a comparative assessment of the carrier's network and its competitive strategies during the 2003–2013/2014 period it was found that Turkish Airlines now benefits from considerable network, cost, service and brand advantages over competing European and to a lesser extent Middle-Eastern airlines. Its network operation based in Istanbul Ataturk airport enjoys strong geographic and demographic advantages, which enables it to optimise the use of its large and young short-haul fleet between a significant number of domestic and international points. This study has important implications for partially or fully state owned legacy carriers as to how to gain competitive advantages in an increasingly open and liberal airline industry. Keywords: Competitive advantage; Turkish Airlines; Network development; Strategic direction; Legacy carriers (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:40:y:2014:i:c:p:106-118 DOI: 10.1016/j.jairtraman.2014.06.003 Access Statistics for this article Journal of Air Transport Management is currently edited by Anne Graham More articles in Journal of Air Transport Management from Elsevier |
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