How do the services of low cost carriers affect passengers' behavioral intentions to revisit a destination?

Chia-Jui Hsu, Jin-Ru Yen, Yu-Chun Chang and Hui Kee Woon

Journal of Air Transport Management, 2016, vol. 52, issue C, 111-116

Abstract: Understanding the main factors that affect travelers' behavioral intentions are essential for countries that intend to develop their tourism industry. This research investigates how the services of low cost carriers (LCCs) affect travelers' behavioral intentions to revisit and a willingness to recommend the destination to others. The results show that the perceived services of LCCs have a significantly positive effect on the destination's image, and the destination's image has a significantly positive effect on behavioral intentions.

Keywords: Low cost carriers; Service quality; Behavioral intention (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:52:y:2016:i:c:p:111-116

DOI: 10.1016/j.jairtraman.2015.12.006

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