Online airline ticket purchasing: Influence of online sales promotion type and Internet experience

Esmeralda Crespo-Almendros and Del Barrio-García, S.

Journal of Air Transport Management, 2016, vol. 53, issue C, 23-34

Abstract: The aim is to assess which type of online promotional incentive (that is, a price discount, a luggage set, or two nights' hotel accommodation) is the most effective at achieving purchase intention for airline tickets, depending on the user's level of Internet experience (characterized as novice or expert user).

Keywords: Airlines; Online sales promotion; Price discount; Free gift; Internet experience (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:53:y:2016:i:c:p:23-34

DOI: 10.1016/j.jairtraman.2016.01.004

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