Impact of a sustainable brand on improving business performance of airport enterprises: The case of Incheon International Airport

Yung-Kil Lee and Jin-Woo Park

Journal of Air Transport Management, 2016, vol. 53, issue C, 46-53

Abstract: This research attempted to help understand brand management from a new perspective suited to the digital age. The purpose of this research is to empirically analyze direct and indirect influences on the relationships between sustainable brands and the enhancement of airport business performance by examining the relationships between social media, transparency, social responsibility, sustainable brand and airport business performance. For this testing, 304 questionnaires were collected from employees of Incheon International Airport. Results of the testing indicated that social media, transparency, and social responsibility had a significant influence on airport business performance through a sustainable brand. It was found that the mediation effect of a sustainable brand was significant as well. Results of this research are meaningful in that they provide implications and insights for enterprise brand management in the digital environment.

Keywords: Sustainable brand; Social media; Transparency; Social responsibility; Incheon International Airport (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969699716000041
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:53:y:2016:i:c:p:46-53

DOI: 10.1016/j.jairtraman.2016.01.002

Access Statistics for this article

Journal of Air Transport Management is currently edited by Anne Graham

More articles in Journal of Air Transport Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().