Perceptions of premium service and superiority: Why do customers pay more for high-value-added domestic airline services in Japan?

Takanori Osaki and Yukihiko Kubota

Journal of Air Transport Management, 2016, vol. 57, issue C, 196-201

Abstract: This paper clarifies the factors influencing customers' perceptions of premium service and superiority for high-value-added domestic airline services in Japan, and explains how these perceptions impact customer loyalty.

Keywords: Service marketing; Service quality; Premium airline service; Sense of superiority (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:57:y:2016:i:c:p:196-201

DOI: 10.1016/j.jairtraman.2016.08.004

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