Evaluation of passengers' buying behaviors toward low cost carriers in Southeast Asia

Thapanat Buaphiban and Dothang Truong

Journal of Air Transport Management, 2017, vol. 59, issue C, 124-133

Abstract: The purpose of this paper is to examine how Southeast Asian passengers' attitudes and behaviors affect their buying intention and actual purchase of Low Cost Carrier (LCC) tickets. A research model was developed based on the Theory of Planned Behavior. A survey of 791 passengers was conducted in two major airports in Thailand to test the hypotheses. Results indicated the important role of passengers' attitudes, subjective norms, and perceived behavioral control in LCC passengers' buying behaviors. The paper provides LCCs with useful information about passengers’ attitudes and behaviors toward using LCC services, which will help the carriers form necessary strategies to attract more customers.

Keywords: Low cost carriers; Theory of planned behavior; Attitudes; Buying intention; Buying behavior; Subjective norms (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:59:y:2017:i:c:p:124-133

DOI: 10.1016/j.jairtraman.2016.12.003

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