Taking-off corporate social responsibility programs: An AHP application in airline industry
Abdullah S. Karaman and
Journal of Air Transport Management, 2018, vol. 68, issue C, 187-197
The notion of Corporate Social Responsibility (CSR) involves multiple stakeholders and is directly pertinent with quality, strategy, sustainability, and brand image of an organization. CSR endeavors include a wide range of core focuses such as community participation and cultivation, customer involvement, equitable operating demeanor, and environment, among others. Stakeholders within the society expect excellent organizations attain and perpetuate culminating results from CSR conduct that entertain or outpace expectations. In this paper, a multi-criteria decision-making methodology (MCDM), Analytical Hierarchical Process (AHP), is applied in Turkish airline industry to assess and weigh the CSR program criteria among multiple alternatives. The proposed evaluation model identifies key factors regarding the criteria and sub-criteria of a CSR program hierarchically in the airline industry. Questionnaires based on the pairwise comparison, answered by thirty-one experts working in four different major airline companies, are used to assess the relative importance of related factors. Then, fuzzy linguistic variables are adopted to rank the selected CSR programs of airliner companies. It is observed that CSR paradigm in the airline industry is envisaged within a restricted economic realm besieging social and environmental dimensions, rather than within the totality of systemic efforts towards multi-faceted issues. The study is important in putting forth the current CSR opinion of the Turkish airline companies.
Keywords: CSR; Airline industry; Multi-criteria decision-making; AHP; Fuzzy linguistic scale (search for similar items in EconPapers)
JEL-codes: M14 C60 (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
Full text for ScienceDirect subscribers only
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:68:y:2018:i:c:p:187-197
Access Statistics for this article
Journal of Air Transport Management is currently edited by Anne Graham
More articles in Journal of Air Transport Management from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().