EconPapers    
Economics at your fingertips  
 

Lowest price guarantees on airline websites: Perceived believability, perceived value, and purchase intentions

Shih-Ping Jeng and Min-Fang Lo

Journal of Air Transport Management, 2019, vol. 75, issue C, 85-91

Abstract: Although lowest price guarantees (LPGs) are common on airlines’ official websites, a deeper understanding of how customers evaluate these guarantees is lacking. This study examines the effects of two LPG terms—depth of refund and refund conditions—on customer perceptions and purchase intention. An experiment with a 2 × 2 factorial design was conducted with a sample of 282 adults, and structural equation modelling was used to test the model. The results show that refund depth increases customer purchase intention by enhancing perceptions of the believability and value of the LPG. Strict refund conditions enhance customer purchase intention by increasing the believability of the LPGs.

Keywords: Lowest price guarantee; Airline website; Online tickets purchase (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969699717305392
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:75:y:2019:i:c:p:85-91

Access Statistics for this article

Journal of Air Transport Management is currently edited by Anne Graham

More articles in Journal of Air Transport Management from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

 
Page updated 2019-05-11
Handle: RePEc:eee:jaitra:v:75:y:2019:i:c:p:85-91