Is low-cost carriers’ revenue management a firm capability?

Marco Alderighi, Marcella Nicolini and Claudio A. Piga

Journal of Air Transport Management, 2019, vol. 78, issue C, 15-22

Abstract: We review the importance of the revenue management (RM) system in the airline industry, focusing on cost-leader companies. We show that RM of low-cost carriers, which looks simple at a first glance, is indeed quite a sophisticated tool for extracting value from different demand segments, and thus, it is, for all intents and purposes, a capability in the resource-based view.

Keywords: D22; L11; L93; Revenue management; Dynamic pricing; Unsegmented pricing; Airline industry (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969699718304186
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:78:y:2019:i:c:p:15-22

DOI: 10.1016/j.jairtraman.2019.04.002

Access Statistics for this article

Journal of Air Transport Management is currently edited by Anne Graham

More articles in Journal of Air Transport Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().