The evolution of airport management practices: towards a multi-point, multi-service, marketing-driven firm

David Jarach

Journal of Air Transport Management, 2001, vol. 7, issue 2, 119-125

Abstract: After decades of standstill in both strategic and competitive practices within industry borders, the airport business has recently shown proof of new proactive, marketing-driven approaches towards the market. The role of airports has been evolving, from a mono-modal to a multimodal hub approach, to the “multipoint firm†concept. This kind of enterprise seems, in its best practices, capable of serving various demand clusters with an array of different value propositions: attractions for tourists and aviation enthusiasts, congressional and logistic facilities, shopping venues and consulting services appear the most relevant ones. This paper investigates the evolving profile of airports towards the “airport as a firm†concept. This goal has been achieved through the implementation of more complex forms of service packages in order to satisfy evolving needs of enriched audiences, rather than identifying with the traditional audience, air passengers and air transport employees only. The paper highlights examples of “best practice†in the European airport industry. The Italian airport industry and its late evolution towards the “airport-as-a-firm†approach is given particular attention throughout the paper.

Keywords: Airport marketing; Services marketing; Airport retailing; Multipoint service firm (search for similar items in EconPapers)
Date: 2001
References: View complete reference list from CitEc
Citations: View citations in EconPapers (27)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969699700000387
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:7:y:2001:i:2:p:119-125

DOI: 10.1016/S0969-6997(00)00038-7

Access Statistics for this article

Journal of Air Transport Management is currently edited by Anne Graham

More articles in Journal of Air Transport Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().