Market entry to the full-service airline market — a case study from the deregulated European aviation sector

Sean D Barrett

Journal of Air Transport Management, 2001, vol. 7, issue 3, 189-193

Abstract: In 1994 Cityjet, a full service airline, entered the Dublin-London route, the busiest international route in Europe. The airline encountered both commercial and regulatory obstacles. It was unable to attract a sufficient number of full fare passengers from the incumbent airlines and incurred high airport and aircraft costs in addition to high retailing costs. Cityjet in early 2000 was acquired by Air France and now operates as a low cost, full service division competing for the market within the Air France group. The paper contrasts the impact of post-deregulation barriers to contestability on Cityjet and Ryanair.

Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:7:y:2001:i:3:p:189-193

DOI: 10.1016/S0969-6997(00)00029-6

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