European airlines′ strategic responses to the COVID-19 pandemic (January-May, 2020)

Sascha Albers and Volker Rundshagen

Journal of Air Transport Management, 2020, vol. 87, issue C

Abstract: This paper analyzes airline reactions to the COVID-19 crisis in the spring months of 2020 along the typical crisis response strategies of retrenchment, persevering, innovating, and exit. Based on the content analysis of 148 news items filtered from a daily aviation industry newsletter published during the unfolding of the crisis in Europe (from January 6 to June 2), the paper specifies and differentiates European airlines’ strategic responses, outlines key implications for the post-COVID-19 competitive landscape, and raises attention points for managers and policy makers.

Keywords: Airline strategy; Crisis response; Europe; COVID-19; Pandemic; State aid (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (57)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:87:y:2020:i:c:s0969699720303410

DOI: 10.1016/j.jairtraman.2020.101863

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