 The digitalisation of market relationships in the airline business: the impact and prospects of e-businessDavid Jarach Journal of Air Transport Management, 2002, vol. 8, issue 2, 115-120 Abstract: In today's hypercompetitive environment, new sources of product and process innovation are continually being sought to reinforce companies’ competitive advantages. In the recent past, the digital revolution inspired new managerial applications to strengthen positions within market arenas. In the case of airlines, early web applications were in the form of asynchronous sites, where customers could get little more than the same information on timetables and fares provided by travel agents albeit in new formats. Later, carriers started selling tickets on the web to make use of the cheaper distribution channel than the standard computer reservation systems (CRSs). Today, Internet potentially permits carriers to get significant economic and competitive benefits beyond those simply coming from e-commerce. A wider e-business perspective may assure a one-to-one relationship with target customers, with a consequential fine-tuning of a firm's system offer. At the same time, carriers may exploit the significant cost savings from their procurement processes. Keywords: Airline marketing; Internet marketing; e-Commerce; e-Business; Customer relationship management (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:8:y:2002:i:2:p:115-120 DOI: 10.1016/S0969-6997(01)00039-4 Access Statistics for this article Journal of Air Transport Management is currently edited by Anne Graham More articles in Journal of Air Transport Management from Elsevier |
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