 Digital competency evaluation of low-cost airlines using an integrated IVIF AHP and IVIF VIKOR methodologyBüyüközkan, Gülçin, Celal Alpay Havle and Orhan Feyzioğlu Journal of Air Transport Management, 2021, vol. 91, issue C Abstract: Recently, low-cost airline (LCA) companies have become more attractive. However, emerging digital technologies have transformed the passengers’ profiles. Digital competency has become a crucial matter to capture digital passenger expectations. Hence, the purpose of the study is to introduce a new digital competency evaluation (DCE) model. The proposed model comprises technology transformation & implementation, and also transformation & adaptation management dimensions, with ten criteria and thirty sub-criteria. Criteria weights are calculated using the IVIF AHP method. The results show that the most significant dimension is transformation and adaptation management. The most digitally competent airline is selected through the IVIF VIKOR method. A case study concerning the LCAs is conducted in Turkey to verify the validity of the proposed model. Keywords: Digital competency; Digital transformation; Low-cost airlines; Airline industry; IVIF AHP; IVIF VIKOR (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:91:y:2021:i:c:s0969699720305809 DOI: 10.1016/j.jairtraman.2020.101998 Access Statistics for this article Journal of Air Transport Management is currently edited by Anne Graham More articles in Journal of Air Transport Management from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.