The Silver Bullet Myth of Sustainable Energy Savings

Martin J. Pasqualetti, Michael K. Tabbert and Robert L. Boscamp

The Electricity Journal, 2010, vol. 23, issue 8, 72-78

Abstract: Especially in the U.S., people like to think that solving problems just requires finding the proper "silver bullet." Such fixes are not sustainable. Any utility company wanting sustainable long-term savings in personal energy demand requires a more thorough commitment that might be referred to as "head" (education), "heart" (motivation), and "hands" (action).

Date: 2010
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