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Optimal sales mechanism with outside options

Dongkyu Chang

Journal of Economic Theory, 2021, vol. 195, issue C

Abstract: This paper studies the optimal design of sales mechanisms when a buyer can quit a negotiation for an outside option at any time. The main results show that the profit-maximizing mechanism induces a set of buyer types to delay purchasing a good if the value of the outside option is highly dispersed among buyer types. Moreover, to prevent a buyer from quitting a negotiation, the profit-maximizing mechanism also features an upfront payment, which is compensated later by a price discount. The seller can implement the profit-maximizing mechanism by offering a declining price path or a menu of European options.

Keywords: Delay; Option contract; Outside option; Upfront payment; Quitting right (search for similar items in EconPapers)
JEL-codes: C78 D82 D86 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jetheo:v:195:y:2021:i:c:s002205312100096x

DOI: 10.1016/j.jet.2021.105279

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