Household demand persistence for child micronutrient supplementation

Travis Lybbert, Stephen A. Vosti, Katherine P. Adams and Rosemonde Guissou

Journal of Health Economics, 2018, vol. 62, issue C, 147-164

Abstract: Addressing early-life micronutrient deficiencies can improve short- and long-term outcomes. In most contexts, private supply chains will be key to effective and efficient preventative supplementation. With established vendors, we conducted a 60-week market trial for a food-based micronutrient supplement in rural Burkina Faso with randomized price and non-price treatments. Repeat purchases – critical for effective supplementation – are extremely price sensitive. Loyalty cards boost demand more than price discounts, particularly in non-poor households where the father is the cardholder. A small minority of households achieved sufficient supplementation for their children through purely retail distribution, suggesting the need for more creative public-private delivery platforms informed by insights into household demand persistence and heterogeneity.

Keywords: Undernutrition; Early childhood; Micronutrients; Supplementation; Demand; Burkina Faso (search for similar items in EconPapers)
JEL-codes: I11 I15 O12 (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jhecon:v:62:y:2018:i:c:p:147-164

DOI: 10.1016/j.jhealeco.2018.09.010

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