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Does e-cigarette advertising encourage adult smokers to quit?

Dhaval Dave, Daniel Dench, Michael Grossman, Donald Kenkel and Henry Saffer

Journal of Health Economics, 2019, vol. 68, issue C

Abstract: We provide the first causal evidence on whether e-cigarette advertising on television and in magazines encourages adult smokers to quit. We find the answer to be yes for TV advertising but no for magazine advertising. Our results indicate that a policy banning TV advertising of e-cigs would have reduced the number of smokers who quit in the recent past by approximately 3%. If the FDA were not considering regulations and mandates, e-cig ads might have reached the number of nicotine replacement therapy TV ads during that period. That would have increased the number of smokers who quit by around 10%.

Keywords: E-cigarettes; Advertising; Quit behavior (search for similar items in EconPapers)
JEL-codes: I10 I12 I18 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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Working Paper: Does E-Cigarette Advertising Encourage Adult Smokers to Quit? (2018) Downloads
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DOI: 10.1016/j.jhealeco.2019.102227

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Journal of Health Economics is currently edited by J. P. Newhouse, A. J. Culyer, R. Frank, K. Claxton and T. McGuire

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