The response to nutritional labels: Evidence from a quasi-experiment

Eleonora Fichera and Stephanie von Hinke

Journal of Health Economics, 2020, vol. 72, issue C

Abstract: This paper evaluates a UK policy that aimed to improve dietary information provision by introducing nutrition labelling on retailers’ store-brand products. Exploiting the differential timing of the introduction of Front-of-Pack nutrition labels as a quasi-experiment, our findings suggest that labelling led to a reduction in the quantity purchased of labelled store-brand foods, and an improvement in their nutritional composition. More specifically, we find that households reduced the total monthly calories from labelled store-brand foods by 588 kcal, saturated fats by 14 g, sugars by 7 g, and sodium by 0.8 mg.

Keywords: Front-of-Pack nutrition labelling; Consumer response; Difference-in-difference; Triple difference (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (22)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jhecon:v:72:y:2020:i:c:s016762961930089x

DOI: 10.1016/j.jhealeco.2020.102326

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