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Can mHealth campaigns improve CCT outcomes? Experimental evidence from sms-nudges in Indonesia

Friederike Lenel, Jan Priebe, Elan Satriawan and Ekki Syamsulhakim

Journal of Health Economics, 2022, vol. 86, issue C

Abstract: Employing a clustered RCT this paper examines the short-term impact of a 12-month mHealth BCC campaign on health practices & outcomes among CCT beneficiaries in Indonesia. Our analysis reveals that the intervention led to substantial improvements in maternal health behavior (postnatal care, child vaccinations, hygiene practices) & outcomes (anemia rates). Adopting a heterogeneous treatment effect framework, we further show that improvements in maternal hygiene practices and anemia rates are closely linked to health knowledge gained by mothers through the sms campaign. In contrast, we provide suggestive evidence that improvements in other health indicators are more likely to be related to the reminder and nudge components of the intervention.

Keywords: CCT; mHealth; Information; Indonesia (search for similar items in EconPapers)
JEL-codes: D80 I10 I38 J13 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jhecon:v:86:y:2022:i:c:s0167629622001023

DOI: 10.1016/j.jhealeco.2022.102687

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