The impact of a long-term care information campaign on insurance coverage

Jessica H. Brown

Journal of Health Economics, 2023, vol. 92, issue C

Abstract: I estimate the impact of an information campaign on long-term care planning behaviors. I identify this effect using the staggered timing of the federal-state “Own Your Future” campaign, which urged individuals to plan ahead for long-term care needs and reached 26 states over five years. I find the campaign increased long-term care insurance coverage for individuals in the top quintile of the asset distribution by four percentage points, or seventeen percent. A back-of-the-envelope calculation indicates Medicaid savings of $483 million in present value.

Keywords: Insurance; Long-term care; Medicaid; Information campaigns (search for similar items in EconPapers)
JEL-codes: H51 I13 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jhecon:v:92:y:2023:i:c:s0167629623000991

DOI: 10.1016/j.jhealeco.2023.102822

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