Entrepreneurial orientation rhetoric and franchise system size: The moderating role of military veteran recruitment

Jeremy C. Short, Miles A. Zachary and David J. Ketchen

Journal of Business Venturing Insights, 2018, vol. 10, issue C, -

Abstract: Many franchisors seek to enlist military veterans as franchisees because veterans’ military training and experience help them act entrepreneurially without straying outside a franchise's business model. We examine whether efforts to recruit veterans alter the relationship between entrepreneurial orientation (EO) rhetoric in franchisee recruitment material and number of franchises. Using a sample of Franchise 500 firms, we find that veteran recruitment has significant interactions with overall EO, innovativeness and risk-taking. Overall, our results suggest that recruiting veterans as franchisees offers important benefits to franchisors.

Keywords: Franchising; Franchisee recruitment; Military veterans; Entrepreneurial orientation; Content analysis (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jobuve:v:10:y:2018:i:c:6

DOI: 10.1016/j.jbvi.2018.e00097

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