Researching Pure Digital Entrepreneurship – A Multimethod Insider Action Research approach

Kisito Futonge Nzembayie, Anthony Paul Buckley and Thomas Cooney

Journal of Business Venturing Insights, 2019, vol. 11, issue C, -

Abstract: Knowledge production in Pure Digital Entrepreneurship (PDE) needs to reflect the non-linear nature of a journey defined by digital artifact and platform creation. Accordingly, this paper proposes and offers practical guidance on the use of Multimethod Insider Action Research (MIAR) as a suitable research design for studying the entrepreneurial journey in this context. It argues for integrating first-person Reflective Practice, second-person Collaborative Inquiry and Design Research for third-person knowledge production that balances rigour and relevance. While calls for such forms of longitudinal process inquiry have largely gone unanswered due to identified challenges, this paper uses a case narrative to illustrate the feasibility of conducting them in a PDE context.

Keywords: M13; M10; M15; Digital entrepreneurship; Multimethod; Insider Action Research; Design research (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jobuve:v:11:y:2019:i:c:23

DOI: 10.1016/j.jbvi.2018.e00103

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