Finding the sweet spot: Evaluating the role of structured idea-generation framework in generating high-quality new venture ideas

Puspa Shah and Nischal Thapa

Journal of Business Venturing Insights, 2023, vol. 20, issue C

Abstract: Previous research has predominantly focused on cognitive antecedents related to the quality of new venture ideas (NVIs), resulting in a notable gap in understanding the influence of structural elements on NVIs. Drawing upon activation theory, we examine how the structure of the idea-generation framework, a dimension of routinization, influences NVI outcomes. To investigate this relationship, we conduct two separate studies: the first involving a student sample and the second involving practicing entrepreneurs. Our findings demonstrate an inverse U-shaped relationship between the structure in the idea-generation framework and the quality/quantity of NVIs. These findings contribute to the understanding of the antecedents that shape NVIs.

Keywords: New venture ideas; Structured idea-generation framework; Routinization; Creativity; Activation theory; Entrepreneurship (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jobuve:v:20:y:2023:i:c:s235267342300046x

DOI: 10.1016/j.jbvi.2023.e00417

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