EconPapers    
Economics at your fingertips  
 

Vertical disintegration of production and the rise of market for brands

Christian Lechner, Gianni Lorenzoni and Enrico Tundis

Journal of Business Venturing Insights, 2016, vol. 6, issue C, 1-6

Abstract: The emergence of a market for brands is a relevant economic phenomenon that creates entrepreneurial opportunities. In this research, we explore the relationship between the size of market for brands and the vertical disintegration of production, as antecedent of the rise of market for brands. We take an industry-level perspective and focus on trademark transactions in the US as the empirical setting for our analysis. The results uncover a positive relationship between the degree of industry vertical disintegration and the size of market for brands. We conclude with examples of how a market for brands creates entrepreneurial opportunities.

Keywords: Market for brands; Vertical disintegration; Entrepreneurial opportunities (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S2352673416300099
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jobuve:v:6:y:2016:i:c:p:1-6

Access Statistics for this article

Journal of Business Venturing Insights is currently edited by Dimo Dimov

More articles in Journal of Business Venturing Insights from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

 
Page updated 2018-11-18
Handle: RePEc:eee:jobuve:v:6:y:2016:i:c:p:1-6