Using emotional persuasion for changing attitudes towards entrepreneurship: An interpersonal perspective

Leonidas A. Zampetakis, Konstantinos Kafetsios and Vassilis Moustakis

Journal of Business Venturing Insights, 2017, vol. 7, issue C, 50-54

Abstract: Can a person's emotional expressions, influence attitudes towards entrepreneurship of individuals who observe those expressions? One hundred and seventy nine participants were assigned to watch a short film conveying positive affect about business startup, a short film conveying both positive and negative affect and a short film with no affect. Participants completed attitude measures before watching, and after watching the films. Controlling for the effects of individual differences and film characteristics, results showed that individuals in the positive affect group had more favorable attitudes towards entrepreneurship, after watching the short film, unlike their mixed affect or control group counterparts.

Keywords: Emotional persuasion; Entrepreneurship; Attitudes; Anticipated affect (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jobuve:v:7:y:2017:i:c:p:50-54

DOI: 10.1016/j.jbvi.2017.03.002

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