Using digital footprints in entrepreneurship research: A Twitter-based personality analysis of superstar entrepreneurs and managers
Christian Fisch and
Journal of Business Venturing Insights, 2017, vol. 8, issue C, 13-23
Research indicates that individuals’ digital footprints, for example in Twitter and Facebook, can reveal remarkably valid information about their personality characteristics. In this study, we use digital footprints to gain insights into the personality of superstar entrepreneurs and managers, a largely understudied population in entrepreneurship research. Specifically, we compare the personality characteristics of 106 of the most influential business leaders employing a computerized text analysis tool based on the individuals’ Twitter messages (Receptiviti). Our findings are surprising and indicate that superstar managers are more entrepreneurial in many personality characteristics than superstar entrepreneurs. However, we also found some indications that superstar entrepreneurs seem to show features of a classic “Schumpeterian” entrepreneurial personality with respect to being creative, independent rule-breakers.
Keywords: Entrepreneurs vs. managers; Twitter; Superstars; Personality; LIWC; Big Five; Receptiviti (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
Full text for ScienceDirect subscribers only
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eee:jobuve:v:8:y:2017:i:c:p:13-23
Access Statistics for this article
Journal of Business Venturing Insights is currently edited by Dimo Dimov
More articles in Journal of Business Venturing Insights from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().