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Why not take a performative approach to entrepreneurship?

Raghu Garud, Joel Gehman and Antonio Paco Giuliani

Journal of Business Venturing Insights, 2018, vol. 9, issue C, 60-64

Abstract: Among entrepreneurship researchers, there has been growing attention to questions of ontology, epistemology, and axiology. Recently, Packard (2017) advocated an interpretivist approach to entrepreneurship. In this paper, we articulate a performative approach, which offers a far more distributed and emergent view of entrepreneurship as process. In addition to briefly introducing some of the intellectual traditions underlying a performative approach, we highlight important differences between interpretivism and performativity and summarize the implications of taking a performative approach to entrepreneurship.

Keywords: Performativity; Metatheory; Relationality; Temporality; Contextualization (search for similar items in EconPapers)
Date: 2018
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