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Comparing how entrepreneurs and managers represent the elements of the business model canvas

Seán F. Keane, Kathryn T. Cormican and Jerome N. Sheahan

Journal of Business Venturing Insights, 2018, vol. 9, issue C, 65-74

Abstract: This paper uses self-efficacy to compare how entrepreneurs and managers represent the nine elements of the business model canvas (BMC; Osterwalder, 2004). A six-item efficacy scale was developed to measure each element. Principal components analysis was conducted on the total scale scores of 108 Irish entrepreneurs and 63 Irish managers separately; two components emerged for entrepreneurs, and a different two components surfaced for managers. The self-efficacy data suggest that mental representations of the BMC may be two-dimensional and that they may differ between entrepreneurs and managers. This study extends the reach of the BMC to the individual level and also extends previous research on self-efficacy differences between entrepreneurs and managers.

Keywords: Business model canvas; Mental representations; Self-efficacy; Scale development; Principal components analysis (PCA) (search for similar items in EconPapers)
Date: 2018
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