Feelings and alcohol consumption

Efi Vasileiou, Lara Agnoli, Steve Charters and Nikolaos Georgantzís ()

Journal of Economic Psychology, 2024, vol. 104, issue C

Abstract: Consumption choices depend on the feelings experienced in the period preceding a consumer's decisions. We confirm this hypothesis using a large sample of Italian consumers collected by ISTAT (the Italian National Statistics Institute) as part of the multi-purpose survey “Indagine multiscopo sulle famiglie: Aspetti della vita quotidiana” (n = 114,052). Specifically, positive feelings are associated with wine and beer consumption, while negative feelings relate to spirits consumption. The latter pattern is common among men and women, whereas the former is only applicable to male consumers. Additionally, older consumers drink more following a period of positive feelings, whereas younger consumers drink less. Our two-level modelling strategy confirms the mediating role of personal characteristics in explaining the relation between feelings and alcohol consumption.

Keywords: Positive-negative feelings; Emotions; Alcohol consumption; Product choice (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joepsy:v:104:y:2024:i:c:s0167487024000539

DOI: 10.1016/j.joep.2024.102745

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