The discount is unfair: Egocentric fairness in risky discounts

Sungchul Choi, Sang-June Park, Qiu, Chun (Martin) and Mike Stanyer

Journal of Economic Psychology, 2013, vol. 39, issue C, 32-43

Abstract: This paper examines how consumers perceive fairness and enjoy the outcome of an emerging risky discount: the retail industry’s gambling or lottery type “scratch and save” (SAS) price promotions, in which the actual discount is determined by chance at the checkout.

Keywords: Promotional methods; Pricing; Risky discounts; Scratch and save; Egocentric fairness; Ambiguous price promotions (search for similar items in EconPapers)
JEL-codes: C91 D80 (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joepsy:v:39:y:2013:i:c:p:32-43

DOI: 10.1016/j.joep.2013.06.007

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