 The dual nature of materialism. How personality shapes materialistic value orientationMałgorzata E. Górnik-Durose and Irena Pilch Journal of Economic Psychology, 2016, vol. 57, issue C, 102-116 Abstract: This article presents two empirical studies examining different types of materialism as identified in an analysis of connections between materialism and HEXACO personality traits. Two groups of materialistic subjects and one non-materialistic group were revealed in both studies. In one group, a high level of materialism was accompanied by low levels of honesty-humility, agreeableness, and emotionality and higher levels of extraversion (Peacock type). In the second group, materialism was found alongside lower levels of honesty-humility, agreeableness and extraversion but higher levels of emotionality (Mouse type). “Peacocks” were more prone than “Mice” to look for immediate financial gains and ostentatious consumption, whereas “Mice” were more anxious and insecure in their ambivalent attitudes to money and were more concerned about their financial futures. Despite the similar importance attached to material possessions, the two types of materialism should be considered separately in future research. Keywords: Materialism; Personality; HEXACO; Narcissism; Consumption preferences (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joepsy:v:57:y:2016:i:c:p:102-116 DOI: 10.1016/j.joep.2016.09.008 Access Statistics for this article Journal of Economic Psychology is currently edited by G. Antonides and D. Read More articles in Journal of Economic Psychology from Elsevier |
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