 Impacts of online consumer reviews on a dual-channel supply chainWenjuan Yang, Jiantong Zhang and Hong Yan Omega, 2021, vol. 101, issue C Abstract: This paper investigates the effects of online consumer reviews (OCRs) in a dual channel where the manufacturer distributes a product through a retail channel and an Internet channel. We develop game-theoretic models to capture both players’ pricing decisions and profits with OCRs, under two different channel structures. In specific, under the centralized channel, OCRs may increase or decrease the direct price but always lower the retail price. Under the decentralized channel, we show that the manufacturer has a higher probability to charge a higher direct price than under the centralized channel, and the retailer also has the chance to improve the retail price. Further, under the two channel settings, it is not necessarily wise for the manufacturer to provide OCRs in the Internet channel unless the information revealed by OCRs is sufficiently favorable. Keywords: Dual channels; Online consumer reviews; Game theory; Supply chain management (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jomega:v:101:y:2021:i:c:s0305048318311320 Ordering information: This journal article can be ordered from DOI: 10.1016/j.omega.2020.102266 Access Statistics for this article Omega is currently edited by B. Lev More articles in Omega from Elsevier |
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