The use of strategic planning techniques in the United Kingdom

La Wills and John Beasley

Omega, 1982, vol. 10, issue 4, 433-440

Abstract: In this paper some of the techniques available for strategic planning are reviewed. Four techniques are presented, the experience curve, the growth-share matrix, the directional policy matrix and the PIMS program. The results of a survey into the use of these techniques in the United Kingdom are also presented.

Date: 1982
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