A strategic model of communications demand

Cf Doubleday, de Probert and G Walsham

Omega, 1983, vol. 11, issue 4, 343-354

Abstract: Strategic planning of telecommunications supply takes place in an increasingly turbulent environment due to factors such as the development of new and improved telecommunications services, the convergence of computing and telecommunications technologies and the emergence of the information society. This article is concerned with a model of future communications demand, developed under a research contract placed by British Telecom. The model describes dynamic trends in the supply and demand for communications products and services over a 30 year time horizon. Some key model features are outlined and an overview of the computer programme is given. The aim of the project was to provide decision-makers with a flexible, analytical tool for the exploration of policy issues and environmental impacts. The model should not be viewed as a forecasting tool but as an aid to structured thinking and the rapid assessment of alternative scenarios.

Date: 1983
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