Manufacturing strategy

Ch Gudnason and Jo Riis

Omega, 1984, vol. 12, issue 6, 547-555

Abstract: New market demands and new technology point to the need to include production as an integral part of corporate strategy. This paper first presents a method for defining the role of production during a constructive dialogue with parts of the firm. Development of a production strategy is seen as a parallel determination of strategies for (i) production technology, (ii) plant lay-out, (iii) production planning and control and (iv) organization. Finally, the paper discusses practical applications and results achieved in a number of Danish firms.

Date: 1984
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