Strategies for corporate and business success--A survey

John Beasley

Omega, 1985, vol. 13, issue 1, 51-58

Abstract: In this paper we review the literature on the strategy that a company should adopt, both at a corporate level and at an individual business level, in order to be successful. Some findings from the literature are highlighted and predictions given as to how we believe research into corporate and business strategy will develop.

Date: 1985
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